Wednesday, November 30, 2011
Black Friday Madness
This past Thursday, I participated in the infamous "Black Friday" festivities. My friend and I had no desire to purchase anything, only to go have a good time. With this mindset, there was really no way we could be disappointed. We got to the mall at around 10:30pm on Thanksgiving and immediately got in the Macy's line. In hindsight, we both wished that we had gone to Wal-Mart or Best Buy as the demographics probably would have been much more exciting to observe. Even though we were stuck with the "uppity" Macy's consumers, the trip was still worth it. We got all kinds of footage and ticked people off, as was our goal.
What intrigues me about Black Friday is how normal people so easily reveal their selfish, materialistic, and nearly animalistic personas. It is more of a psychological situation than anything, much like rush week or an Insane Clown Posse concert. In their minds, people dismiss all their negative actions, almost as if the event was not an actual part of their lives. The power of a crowd is that it empowers people to blend in and escape all accusation; more times than not, this yields chaos. In a competitive event such as Black Friday, shoppers feel that if their selfish side does not come out, all the selfish people will come out on top.